Running your website
Facebook Ad Account – How to safely give somebody else access
A Facebook Ad Account is a brilliant way to help attract traffic to your website, blog post or Facebook Page but sooner or later you may decide that you need some help with managing your ad account. When this happens you’ll need to let somebody else have the keys to your castle.
That can be a scary thought and you’d be right to take precautions to protect yourself and your business.
It’s always worth remembering that you should never give anybody else your Facebook password and there is no reason for anybody to need it!
However, allowing somebody to help you manage your Facebook Ad account is as easy. You just need to give them the right permissions.
You can do that by following these steps:
Grant access to the Facebook Ad Account
- Go to Ad accounts settings in your Ads Manager.
- In the Ad account roles section, click Add people.
- Enter the name of the person you want to add. If they aren’t on your friends’ list, enter their email address.
- Select Ad Account Admin, advertiser or analyst.
- Click Confirm.
As a result, the person you have added to your Facebook Ad account will be notified. They will now be able to help you manage your Social Media Marketing.
The different roles (admin, advertiser and analyst) allow you the flexibility to grant the correct amount of access. This depends on what you have asked your helper to do.
For instance, the Admin role allows the person full access to the account and gives them everything that you see already.
The Advertiser role is slightly different and allows somebody to see and edit your existing ads as well as creating new ads. These new ads will be charged to the payment details that you have entered on the account.
The Analyst role is different again and this time the person will be able to see how your ads are performing but won’t be able to create or edit any ads.
It’s important that you set appropriate roles for your Facebook Ad Account to make sure that they can only access what you need them to. Giving somebody full admin access who doesn’t need it, could be a bad idea!
Thanks for reading!